Delegating responsibility was the original plan, but in practice we've found that 98% of the time, people offer to help but never follow through.
I'm guilty of doing that, too.
Then, of the 2% that do help, they often end up causing more harm than their assistance helps.
For example, they'll offer to redesign the main page, but then submit something with awful grammar, or they'll offer to handle abuse, then be really abusive towards anyone who needs help. (Both of those are situations we've dealt with.)
Basically, anything that anyone offers to help with will then need to be looked over by someone we can trust: Brad, me, dormando
, though people like alanj
have proven worthful.
But then, it often takes more time to fix someone else's work than it does to just do it yourself.
(This is one of the primary reasons I never touch the server code on LiveJournal. Brad'll just rewrite anything I do, anyway.)
Marketing and PR... well, we don't have much of either, but it again becomes a situation of "Does this person really represent LiveJournal? What if they're really obnoxious in public; that reflects the company!"
says he's dealing with things like the tshirts.
All told, it's a difficult problem, and one we're not really able to cope with. The current solution has been to hire people like me, where having a cool job is much more important than income. :)