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Brad Fitzpatrick

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I Google [Aug. 28th, 2006|04:04 pm]
Brad Fitzpatrick
For a company that's fighting so hard to curb the use of "google" as a verb for fear of losing their trademark, I found it funny when I pulled this shirt out of my bottom drawer to sleep in last night:

Can't remember where I got it, but I have to assume Google made it.... ?

[User Picture]From: bryan
2006-08-28 11:09 pm (UTC)
Doug the Xooglers guy discusses this briefly in his most recent post (http://xooglers.blogspot.com/):

The internal controversy led to seminars on what constituted a trademark and discussion about whether we violated our own rules by offering onesies for infants that said "I Google" and by signing our customer service emails with "Keep on Googlin'."

Interesting read.
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[User Picture]From: brad
2006-08-28 11:19 pm (UTC)
Thanks for the link!
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[User Picture]From: funjon
2006-08-28 11:53 pm (UTC)
I have also heard similar rumblings here at TiVo to encourage the proper use of company trademarks. (And, apparently, similar letters sent out. Damn NYTimes reg req.)

I would venture a guess that many technology companies that become an integral part of daily life, and especially those with short catchy names, will have to endure the same at some point.

Interestingly we never had this problem at Macrovision (mostly because noone ever wanted to say "Yeah, we assraped those pirates" instead of "We prevented piracy by applying Macrovision Copy Protection").
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[User Picture]From: nick
2006-08-28 11:10 pm (UTC)
That is kind of funny. But, it seems like that would be a pretty hard battle to lose. Especially given the fact that Kleenex and Jell-o both live on as trademarks after about a gajillion years...
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[User Picture]From: scsi
2006-08-28 11:25 pm (UTC)
Xerox, Rollerblades, Scotch Tape.
The list goes on and on and on.
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[User Picture]From: henry
2006-08-28 11:13 pm (UTC)
you sleep in a drawer??
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[User Picture]From: d4b
2006-08-29 04:05 pm (UTC)
Alongside infant onesies. :-)
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[User Picture]From: bitwise
2006-08-28 11:26 pm (UTC)
I always thought that the point of the lawyer slapdown letters was not to actually win, but simply to demonstrate they're trying hard to get it under control.

That way, when they have to sue some upstart supergoogle.com for trademark infringement, they can pull out a bag of letters as evidence they have not abandoned their name to genericity.
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From: evan
2006-08-29 12:52 am (UTC)
Yes, exactly.
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[User Picture]From: jwz
2006-08-28 11:40 pm (UTC)
Where can I buy an iGoogle? Did I miss the Apple announcement?
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[User Picture]From: crucially
2006-08-28 11:50 pm (UTC)
I got one as well! It is pretty funny.
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[User Picture]From: ckd
2006-08-29 12:07 am (UTC)
Just add a comma, and Google becomes a noun again.
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[User Picture]From: erik
2006-08-29 01:31 am (UTC)
You sleep in a shirt? Oh, how the passion dissolves once you're married. The Brad of youth, who slept in nothing but a speedo to entice the ladies, has fallen by the wayside.
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From: jamesd
2006-08-29 03:29 am (UTC)
Look on it as a package she can have fun unwrapping... :)

This is not a comment on his package, of which I have no knowledge. :)
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[User Picture]From: bubbaprog
2006-08-29 03:39 am (UTC)
I have that same shirt... mine is at least 5 years old, now. At least. I use it as an oil rag.
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